The Spark
What we saw

changed everything.
We spent over a decade helping build one of Latin America’s most successful investment platforms — from a small brokerage to a $20B public company. It was an incredible journey, and we’re proud of what we helped create.

But along the way, we noticed something.

A growing group of people quietly falling through the cracks. Individuals trying to make smart financial decisions, but without the level of support they truly deserved. Advisors doing their best, but spread too thin. Technology advancing — but not always in ways that made life easier for clients.

So we started to wonder:

What if financial guidance could feel proactive? Personal? Effortless? Scalable?
What if we could combine the intelligence of AI with the warmth of human relationships — and bring that to more people?

That curiosity became a calling. We stepped away from comfort to build conviction. We tested it in real life, with real clients. It worked. And we’ve been moving forward ever since.
The Spark
What we saw

changed everything.
We spent over a decade helping build one of Latin America’s most successful investment platforms. From a small brokerage to a $20B public company, we saw firsthand what finance can achieve at scale.

But we also saw something else.

A silent majority, underserved. People trying to make smart choices with money — but without real support. Advisors stretched thin. Clients overwhelmed. Technology not keeping up with people’s real needs.

So we asked ourselves:

What if financial guidance felt proactive? Personal? Effortless? Scalable? What if we could blend the intelligence of AI with the care of human relationships — at scale?

These questions sparked everything. We left comfort to build conviction. We tested it in real life, with real clients — proved that it works — and never looked back.
This is
Reinvent.
Where scale
meets care.
This is
Reinvent.
Where scale
meets care.
Meet the Founders:
Laio Santos • CEO
Former CEO of Rico (1M+ clients).
Luis Souza • CCO
Former XP Partner, 15+ years in financial markets.
Heucles Del Bianco • CTO
Former XP Partner, 14+ years in financial technology.
Meet the Founders:
Laio Santos • CEO
Former CEO of Rico (1M+ clients).
Luis Souza • CCO
Former XP Partner, 15+ years in financial markets.
Heucles Del Bianco • CTO
Former XP Partner, 14+ years in financial technology.
On media
Assessor de investimento pode economizar 
até 3 horas por dia com IA, diz escritório
Laio Santos, ex-CEO da Rico, cria primeira assessoria 
de investimentos baseada em inteligência artificial
Ex-presidente da Rico abre gestora 
de patrimônio com uso de inteligência artificial
On media
Assessor de investimento pode economizar 
até 3 horas por dia com IA, diz escritório
Laio Santos, ex-CEO da Rico, cria primeira assessoria 
de investimentos baseada em inteligência artificial
Ex-presidente da Rico abre gestora 
de patrimônio com uso de inteligência artificial