The Spark
What we saw

changed everything.
We spent over a decade helping build one of Latin America’s most successful investment platforms. From a small brokerage to a $20B public company, we saw firsthand what finance can achieve at scale.

But we also saw something else.

A silent majority, underserved. People trying to make smart choices with money — but without real support. Advisors stretched thin. Clients overwhelmed. Technology not keeping up with people’s real needs.

So we asked ourselves:

What if financial guidance felt proactive? Personal? Effortless? Scalable? What if we could blend the intelligence of AI with the care of human relationships — at scale?

These questions sparked everything. We left comfort to build conviction. We tested it in real life, with real clients — proved that it works — and never looked back.
The Spark
What we saw

changed everything.
We spent over a decade helping build one of Latin America’s most successful investment platforms. From a small brokerage to a $20B public company, we saw firsthand what finance can achieve at scale.

But we also saw something else.

A silent majority, underserved. People trying to make smart choices with money — but without real support. Advisors stretched thin. Clients overwhelmed. Technology not keeping up with people’s real needs.

So we asked ourselves:

What if financial guidance felt proactive? Personal? Effortless? Scalable? What if we could blend the intelligence of AI with the care of human relationships — at scale?

These questions sparked everything. We left comfort to build conviction. We tested it in real life, with real clients — proved that it works — and never looked back.
This is
Reinvent.
Where scale
meets care.
This is
Reinvent.
Where scale
meets care.
Meet the Founders:
Laio Santos • CEO
Former CEO of Rico (1M+ clients).
Luis Souza • CCO
Former XP Partner, 15+ years in financial markets.
Heucles Del Bianco • CTO
Former XP Partner, 14+ years in financial technology.
Meet the Founders:
Laio Santos • CEO
Former CEO of Rico (1M+ clients).
Luis Souza • CCO
Former XP Partner, 15+ years in financial markets.
Heucles Del Bianco • CTO
Former XP Partner, 14+ years in financial technology.
On media
Assessor de investimento pode economizar 
até 3 horas por dia com IA, diz escritório
Laio Santos, ex-CEO da Rico, cria primeira assessoria 
de investimentos baseada em inteligência artificial
Ex-presidente da Rico abre gestora 
de patrimônio com uso de inteligência artificial
On media
Assessor de investimento pode economizar 
até 3 horas por dia com IA, diz escritório
Laio Santos, ex-CEO da Rico, cria primeira assessoria 
de investimentos baseada em inteligência artificial
Ex-presidente da Rico abre gestora 
de patrimônio com uso de inteligência artificial